Already turning off your ad blocker? Not good enough!

Last month, Forbes started blocking ad blocker users from accessing the site. While it sounds easy, however, there are many technical “gotchas” that publishers need to watch out. For example, in this case, Forbes still blocked this user even she already turned off her Adblock Plus plugin on FireFox. The Lesson The most common problem I’ve seen is inaccurate ad-block …

Fighting the Ad Blockers: How to Reduce the Impact of Ad Blocking

Tri Huynh is founder and head of business development for AdSorcery, which aims to circumvent ad blockers. The article was published on Digiday on November 27, 2015. Almost every Millennial nowadays know what ad blockers are. Simply said, an ad blocker is a tool (typically installed as an Internet browser extension), which prevents the delivery of ads across websites, videos …