Ad blockers – The new boss in town

The article was published on Digiday on November 27, 2015. Tri Huynh is founder and head of business development for AdSorcery, which aims to circumvent ad blockers. Recently, I sat down with a blogger whose website was singled out by ad blockers for daring to cross them. Speaking on the condition his name not be published because he feared further retribution, …

A platform for publishers to circumvent ad blockers

AdSorcery, a startup company, today at the Houston Technology Center (HTC) unveiled a platform for publishers to circumvent ad blockers. The launch follows a successful 12-month testing period with several local newspapers and technology blogs in Houston and Austin. “In the testing period, many clients saw up to 30 percent increase in revenue. We have learned that audiences respond well to transparency,” …